Business Strategy Planning (BSP)
Every organization has an internal and an external environment that is interdependent. The continuous evolution and interaction of internal environment components and the dynamic and chaotic nature of the external environment occasioned by constant changes in socio-cultural-demographic factors, competition, political-legal aspects and technology have made strategic management popular in realizing a firm’s strategic choices and strategic position in search of excellent performance. The contingency theory postulates that organizations are open systems and there is no one best way of managing an organization. Strategic planning is a competitive move and a business approach that managers make use of in order to achieve the targeted levels of performance, grow the business, conduct operations, attract and please customers and compete successfully.
- Identify strategic planning issues in order to develop a unique competitive advantage
- Learn key analytical and conceptual approaches to expand your understanding of the marketplace
- Align your organization with your strategic planning goals by integrating strategy, objectives, metrics, and performance
- Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
- Incorporate customer needs into your strategic planning
- Use a case study to examine the strategic planning process
- Recognize how the actions of customers, competitors, and your own company determine the outcomes in your markets
- Determine the best approach to effectively implement your strategic planning
This module is specifically designed for executives, senior managers, division leaders, and professionals who guide and implement strategic planning processes and write strategic business plans.
The module shall be delivered by way of:
- Group presentations
- Case studies
- Assignments & Tests